WIC Gets New Logo and Identity by Sullivan

The National WIC Association has unveiled a refreshed visual identity as part of a new ad campaign, designed and strategised by brand engagement firm Sullivan. WIC is claimed to be the US’ most successful and cost-effective public health nutrition program, providing over 8 million mothers and their young children with food, nutrition education and community support. The relationship began earlier […]
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Duffy Rebrands Baby Einstein and Bright Starts for Kids II

Toy company Kids II has announced the relaunch of its signature brands, Baby Einstein and Bright Starts. Leading the rebranding initiatives, designer Joe Duffy has partnered with Kids II as creative director. The Atlanta-headquartered manufacturer says this is the first of many projects that will be led under Duffy’s creative vision. The Kids II creative design team worked […]
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The Team Rebrands ‘Mona Foundation’ Education Charity

For the last 16 years, the Mona Foundation has provided funding to educational initiatives worldwide which emphasise increased opportunity for women, girls and service to the community. In light of their experiences of the past several years, the Foundation saw that a brand refresh was needed to enable it to effectively tell the stories of […]
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BBC Reveals New CBBC Logo

The BBC has unveiled a new logo design for CBBC, which marks the first refresh the channel’s look has received since 2007. BBC management says the new logo was not designed to be overt. Instead, a “fun and unpredictable” approach was sought that didn’t “scream ‘Children’s TV'”. “We wave goodbye to our very hard worked green and black logo (it’s […]
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Biles Inc. Creates ‘Simple’ Look for Ella’s Kitchen

This February sees organic baby and kids food brand Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. The Surrey-headquartered agency was appointed by the company as its branding and packaging design partner following a strategic pitch in July 2015. Originally founded in 2006, Ella’s Kitchen is currently claimed […]
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Dragon Rouge Creates New Identity for Dairy Brand, Jacky

Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with kids and their parent gatekeepers – and to motivate tweens for whom the packaging had become a little too “babyish”. Orkla Foods Finland also […]
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Bulletproof Redesigns Bassetts Vitamins

Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute. Despite […]
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