Dragon Rouge Creates New Identity for Dairy Brand, Jacky

Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with kids and their parent gatekeepers – and to motivate tweens for whom the packaging had become a little too “babyish”. Orkla Foods Finland also […]
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Bulletproof Redesigns Bassetts Vitamins

Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute. Despite […]
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Sunshine Rebrands Roald Dahl for New Global Audience

The Roald Dahl Literary Estate has appointed creative agency Sunshine to develop and evolve its proposition and branding. This is the first time a unifying identity has been developed to live across the estate’s multiple properties and activities. The agency has subsequently defined the three guiding principles for the estate to uphold as: ‘masters of […]
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NSPCC Launches New Identity

The NSPCC has launched a new brand to represent a change in the charity’s strategic direction and to encourage public support. The brand has been developed by the NSPCC’s internal creative team, which won the work in a competitive pitch against external agencies. The NSPCC’s previous brand identity – Full Stop – was developed to […]
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Supple Studio Designs Identity for ‘HappySleepers’

Supple Studio have designed the visual identity and collateral for HappySleepers – a new Sleep Consultancy based in North London. HappySleepers has been setup by three trained child psychologists, who as mothers felt there was a need for more access to support on sleep issues in kids of all ages. Supple were approached by director […]
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SomeOne Unveils New Brand Identity for The Children’s Society

Brand consultancy SomeOne has revealed a new identity for The Children’s Society. It is the first time the charity has changed its visual identity in 16 years. General awareness of the charity’s work has fallen over the last few years, and so a more “impactful” look was sought after. The visual identity aims to place […]
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Identity Design for a Music School: Vocal Arts Academy

Situated in the Dutch province of Utrecht, the Vocal Arts Academy is a young and modern singing school that takes a personalised learning approach to every individual student. To create its new identity, the educational establishment sought out design agency Studio AIRPORT. The brief called for the creation of a logo and website design that […]
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