Studio Dumbar Rebrands Dutch Airline Transavia

Part of the Air France-KLM group, Transavia currently operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. Company bosses say they want Transavia to become Europe’s leading airline in hospitality and service. The key objectives are to add new routes, appeal to business […]
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WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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Elmwood Creates Identity for Ann Maguire Arts Educational Fund

Global brand and design consultancy Elmwood has worked with the Ann Maguire Arts Educational Fund, to create a visual identity for the recently launched charity. Designed in partnership with the Maguire family, the concept aims to capture the “spirit of aspiration and achievement” that is central to the charity’s purpose. Ann Maguire was a teacher […]
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Moving Brands Creates New Identity for DeviantArt

DeviantArt, said to be the world’s largest online social network for art, approached global creative agency Moving Brands to undertake a complete rebranding, as well as the design of a new app. Set up in 2000, DeviantArt has grown from being a niche website for sharing original Winamp skins to becoming a digital art platform […]
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Brickman and ValleyCrest Reveal New Name and Logo

U.S. companies Brickman and ValleyCrest have announced BrightView as the future name of their combined organisation. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees. Brickman is said to be one of America’s leading providers […]
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7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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FutureBrand Rebrands World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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