National CineMedia Rebrands as ‘America’s Movie Network’

National CineMedia (NCM) has unveiled a new look and feel for what is claimed to be the largest cinema advertising network in the U.S. Designed by NCM’s internal creative agency, the company’s new logo calls to mind the projected beam of light that delivers movies onto the big screen, while the new positioning sees NCM […]
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Quest Integrity Unveils New Corporate Brand Identity

Quest Integrity has announced the unveiling of its new corporate logo and brand identity. Headquartered in Seattle in Washington, the U.S. company is engaged in the development and delivery of inspection and engineering assessment services and software products aimed at businesses in the pipeline, refining, chemical, syngas and power industries. The company says it will […]
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SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
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Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
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The Plant Designs New Identity for Curzon Cinemas

Creative agency The Plant has designed a new identity for cinema company Curzon. Founded in 1934, Curzon currently operates a number of cinema complexes throughout the UK. Other companies owned and run by Curzon include Home Cinema and Artificial Eye. The first provides a video on demand service, while the latter distributes art house films. […]
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WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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