As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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Pearlfisher’s New York office has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving dessert offering for adults. Just Enough of a (Very) Good Thing comes in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream. In a category where […]
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Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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Twenty years on from victory at the 24 Hours of Le Mans by the now legendary McLaren F1 GTR, McLaren Automotive has announced it will resurrect the famous name from its history for the track-only edition of the McLaren P1. The limited-run model will go into production when the 375th and final example of the […]
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Auto Trader, currently the UK’s largest digital automotive marketplace, has unveiled a new wesbite design as well as plans to unify all of its various brands under the Auto Trader name, a move which sees the name of the company change from Trader Media Group to Auto Trader. Formerly, the company operated under the name […]
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Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based […]
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Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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