Pentagram has designed the new branding for Khaore, a luxury handbag company founded by Raiheth Rawla and Wei Hung Chen, both graduates from the Parsons School of Design. The fashion label’s first collection, dubbed “Roadside” and launched in autumn 2017, is said to have been inspired by objects – including traffic cones, jute baskets and […]
[READ MORE]

The logo of India’s first ever bullet train, which will run between the historic cities of Ahmedabad and Mumbai, has been officially revealed. The design, which features a blue-coloured cheetah enclosed within a red train carriage, can already be seen displayed on the website of the National High Speed Rail Corporation Limited (NHSRCL), the company in […]
[READ MORE]

State Bank of India, said to be India’s largest banking and financial services provider, has unveiled its new brand identity, designed to position SBI as a “modern, progressive bank, ready to meet the financial needs of all Indians.” SBI’s senior management and the SBI brand marketing team, led by Dinesh Menon, collaborated with the founding […]
[READ MORE]

American interior decor brand Jaipur Rugs has been renamed Jaipur Living. The announcement comes as Jaipur marks more than a decade of growth and expansion in categories that include rugs, pillows, poufs and throws. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for […]
[READ MORE]

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new ‘premium’ gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design. Rory Fegan, Pearlfisher’s brand strategy director commented, “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As […]
[READ MORE]

Food and hotel branding specialist & SMITH has taken inspiration from Bombay’s old Irani cafes to create the visual identity for Indian restaurant Dishoom. Located in King’s Cross, Dishoom KX Godown is the third permanent Dishoom restaurant, alongside Covent Garden and Shoreditch. It is also the largest yet at 9000 sq ft. & SMITH was responsible […]
[READ MORE]

Royal Enfield has “changes its stripes” with the unveiling of a new logo design. In addition to the revised logotype, a new monogram aims to build on the famous Royal Enfield wings, while the company’s crest has also been further evolved in order to reflect the “endurance and craftsmanship” of the brand’s motorbikes. The bike […]
[READ MORE]