Pearlfisher Brands ‘Boutique Gym’: The Library

Pearlfisher has created the brand strategy, naming, identity, interior design, brand experience and communications for The Library, an exclusive private members training club and London’s first ’boutique gym’. The brainchild of training and nutritional specialist Zana Morris, The Library provides a ‘bespoke’ environment for members to train, get nutritional support, relax, enjoy complimentary talks and […]
[READ MORE]

Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
[READ MORE]

Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
[READ MORE]

Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
[READ MORE]

Rebranding for CVM: Creation Visual Merchandising

Australian retail architecture consultancy Creation Visual Merchandising specialises in creating unique visual displays for commercial interior spaces. The company’s identity redesign and branding development was executed by Sydney-based art director and graphic designer Cindy Forster. Her revamp has a definite modernising effect through the adoption of a style that can only be described as a […]
[READ MORE]

Logo for an Interior Designer: Roser Ribas

Roser Ribas is an interior design consultant and stylist who runs her own independent practice in Barcelona. Her logo was designed and developed by fellow-Spaniard, Albert Romagosa. The concept behind the identity was to emblematise Roser’s vocational profession by playfully creating three-dimensional spaces and shapes utilising the two initials of her name. The decorative frame element […]
[READ MORE]

Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
[READ MORE]