TIN CAN is a relatively new Dutch production company that focuses on the development of formats and productions in the field of television, branding, online and events. The entire identity consists of two basic elements that constitute the logo; namely a basic typography accompanied by four simple lines. Each line refers to one of the […]
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Personal Branding: Beste Birer

Beste Birer is a graphic designer who hails from Turkey; she recently graduated from the graphic design department of Mimar Sinan Fine Arts University in Istanbul. Her self identity, ‘Beste Birer’, is reduced to a monogram using the initials BB. The two letters are interwoven in an almost three dimensional arrangement. Beste’s logo-mark is additionally […]
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Identity Design for Cambridge Proofreading

UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations. The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity. Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both […]
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Concept Logo Design for David Chua

Graphic designer Maria Caballer, a graduate of Barcelona’s Escola Massana Centre d’Art, and now based in the Dominican Republic, has come up with this conceptual identity proposal for entrepreneur and business strategist David Chua. As an author and investor, Chua’s official tagline is “Visionary Shokunin”. A simple translation of shokunin is, ‘mastery of a profession’. […]
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Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
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Personal Branding: Louise Mertens

Belgian designer Louise Mertens is a graduate of St Lucas Antwerp University College of Art & Design (Antwerp), where she recently completed a bachelor’s degree in graphic design. For her personal identity design, Louise decided on using the initials of her name. The letters L and M are arranged, formed and interconnected around the edges and […]
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