Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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Robot Food Rebrands TOMY’s Infant and Toddler Toys

Branding agency Robot Food has unveiled an all-new look for the infant and toddler product ranges from global toy company, TOMY. Following an internal review, bosses at Japanese-headquartered TOMY felt the brand needed to stand out more, especially in an effort to win over a new millennial audience. Robot Food was therefore asked to carry […]
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Overwatch League Unveils First Team Logo Design

Overwatch League, a professional e-sports league for multiplayer online video game Overwatch, has revealed the official branding of its first team – the Shanghai Dragons. For its inaugural season, the newly-created league, which is claimed to be the first major global, city-based pro e-sports league in the world, plans to field 12 teams based in Asia, Europe, and […]
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Ragged Edge Unveils New Look for ‘Applied Studio’ Architects

Integrated branding agency Ragged Edge has created a new brand identity for architecture practice Applied Studio, which was formerly known as PAC Architecture. The agency says it developed the new look around an idea dubbed “creative works”, which gave rise to both the new name and visual identity. “Applied Studio brings together exciting, emotive design, […]
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SEAT Reveals Final Shortlist in Car Naming Contest

Alboran, Aranda, Avila or Tarraco. One of these four Spanish place names will designate SEAT’s future third SUV model, which will be going on sale in 2018. SEAT boss Luca de Meo made the announcement during his speech at this week’s Frankfurt Motor Show. For the first time in the history of the brand, the […]
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Audi Introduces New Car Naming System

Audi is adopting a new naming system across its car range that will see model designations being linked to power output instead of engine capacity. While the general names of the model series – from Audi A1 to Audi Q7 – will remain unchanged, combinations of two numbers will replace the various type designations previously used. […]
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Pollitt & Partners Rebrand Land Securities as Landsec

Creative agency Pollitt & Partners has worked with Land Securities, said to be the UK’s largest listed commercial property company, to overhaul its brand to create Landsec. The business currently has a portfolio valued at over £14bn which includes some of the UK’s most recognisable assets including Nova, Victoria, Bluewater shopping centre and Trinity Leeds. […]
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