Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Music Provider Spotify Unveils New Look

Commercial music streaming service Spotify has revealed an updated brand identity. Unveiled at the Spotify House venue at the current South by Southwest (SXSW) Festival in Austin, America, the brand refresh been created by New York-based consultancy Collins. Working under the supervision of co-founder and executive creative director Leland Maschmeyer, the design team consisted of […]
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Parker Williams Designs Easter Egg Packaging for Tesco Finest Ranges

Branding and packaging design specialist Parker Williams has created the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s logo in a dark sphere, which stands out against bright colours and […]
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NOW TV Unveils New ‘Magic-Inspired’ Brand Identity

Online TV streaming service NOW TV has launched its new TV ads as part of a new integrated campaign that reflects its new logo and brand identity, as it rebrands for the first time since its launch in July 2012. The theme of the campaign, created by advertising agency WCRS, is ‘digital magic’ and will […]
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Silk Pearce Designs New Look for Honeybell Soap

Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand UK sales and move into international markets. Having rationalised its product lines, Honeybell has this week launched a new collection of handmade bar and liquid soaps, hand and […]
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& SMITH Creates Vintage Bombay Look for ‘Dishoom’ Cafe

Food and hotel branding specialist & SMITH has taken inspiration from Bombay’s old Irani cafes to create the visual identity for Indian restaurant Dishoom. Located in King’s Cross, Dishoom KX Godown is the third permanent Dishoom restaurant, alongside Covent Garden and Shoreditch. It is also the largest yet at 9000 sq ft. & SMITH was responsible […]
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Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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