Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Branch Designs Logo and Identity for Forever Hope Foundation

Design studio Branch has created the logo for charity startup Forever Hope Foundation, which works in partnership with different charities and organisations, running gala style events to benefit their specific causes. The two key elements of the identity are the logo and strapline, with the former combining an “H” with an infinity symbol enclosed within […]
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John Wm. Macy’s Unveils New Logo and Brand Identity

Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery. “This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and […]
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Logo Revealed for the Arizona Coyotes’ Affiliate Hockey Team

U.S. National Hockey League (NHL) team the Arizona Coyotes have revealed the name and logo for the club’s American Hockey League (AHL) affiliate. To be called the Tucson Roadrunners, the name was chosen following a two week “Name the Team” contest in which nearly 5,000 fans are said to have participated. Designed in-house by the Coyotes’ […]
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Magpie Studio Rebrands the Roundhouse Theatre

Magpie Studio has rebranded the Roundhouse, a young persons charity and also a performing arts and concert venue. Located at a Grade II listed former railway engine shed in London’s Camden, the organisation this year marks 50 years as a venue and ten years as a charity. Magpie was appointed towards the end of last […]
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Cheetham Bell Rebrands Manchester’s Royal Exchange Theatre

The Royal Exchange Theatre is this week celebrating its 40th year in the heart of Manchester. To mark the occasion, it has unveiled a new brand identity, created by design consultancy Cheetham Bell. The St. Anne’s Square theatre says it partnered with Cheetham Bell to help create an identity that would have “inclusivity at its heart” and […]
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Pentagram Reveals New Logo Design for DC Comics

DC Entertainment has announced a new identity and logo for its famous DC brand. The new mark leverages over 80 years of heritage with an eye toward the future, according to the designers. “DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” […]
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