Article Redesign Brentford Football Club Crest

Brand consultancy Article have redesigned the crest of Championship football club Brentford. Featuring a large illustrated bee in a traditional roundel shape, the club’s new badge has been designed to reflect The Bees heritage as well as work effectively across all digital and printed media. The crest design is said to be the result of an […]
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Las Vegas Reveals New City Logo

For the first time since 1979, the city of Las Vegas has a new logo. The new mark was officially unveiled last week at a Las Vegas City Council meeting. It will be used throughout the city on all new signage, workwear, vehicles, online and digital media as well as in all collateral and promotional materials. […]
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Hartford Baking Company Reveals New Logo

U.S. food brand the Hartford Baking Company has unveiled a completely refreshed logo design. Established in 2010, the West Hartford-based business is currently in the process of opening a second retail location. Owner Scott Kluger therefore felt it was a pertinent time to go for a rebrand. “We wanted a more dynamic aesthetic and something that […]
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Pentagram Creates New Identity and Branding for Snap Kitchen

Pentagram’s Paula Scher and her team have created a new brand identity for take-away chain Snap Kitchen. The launch of the new identity is being introduced with the Austin-based company’s expansion to the East Coast, where it is opening seven new locations in Philadelphia this year. The new Snap Kitchen logo pairs a wordmark with […]
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Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Branch Designs Logo and Identity for Forever Hope Foundation

Design studio Branch has created the logo for charity startup Forever Hope Foundation, which works in partnership with different charities and organisations, running gala style events to benefit their specific causes. The two key elements of the identity are the logo and strapline, with the former combining an “H” with an infinity symbol enclosed within […]
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John Wm. Macy’s Unveils New Logo and Brand Identity

Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery. “This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and […]
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