Urban Eat Reveals New Logo and Packaging by Robot Food

Robot Food has refreshed the logo and branding of food-to-go range Urban Eat, aiming to “implode” the sector with eye-catching new designs that “push the limits and shatter the preconceptions of what ‘grab and go’ can be”. According to the agency, the main design challenge was to somehow mix together vibrant colours, intricate pattern designs, […]
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Robot Food Rebrands Freaks of Nature to ‘Over The Spoon’

British free-from pudding brand Freaks of Nature has re-launched as “Over The Spoon”, with the new look created by Robot Food. Originally launched in 2017 by Cardium Products as the UK’s only dedicated manufacturer of free-from puddings, Freaks of Nature was created in response to the growing opportunity in the plant-based and free-from space. In […]
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Robot Food Creates Logo and Packaging Design for New CBD Brand, ‘Healist Advanced Naturals’

Wellness startup Present Life has launched “Healist Advanced Naturals”, a new CBD range, with branding by Robot Food. The CBD wellness sector has grown rapidly since restrictions on the use of cannabidiol – the non-intoxicating component of cannabis – have been eased in both Europe and North America. Analysts predict the global market will surpass […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Robot Food Gives Honey Monster Puffs a New Look

Robot Food has completed the repositioning and rebrand of Honey Monster Puffs. The new look comes following a string of changes to the well-known breakfast cereal; these have included a name change (from Sugar Puffs to Honey Monster Puffs); the introduction of a new, less sugary recipe; and the recent acquisition of the Honey Monster […]
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Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’

Shepherd’s Purse produces artisan cheese; Robot Food produces branding and design. To mark Le Grand Départ, the two Yorkshire-based companies put their heads together for a special edition rename of the award winning Yorkshire Blue cheese. The cheese maker and brand design consultancy had already worked together on Shepherd’s Purse branding and packaging, and with […]
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