Yahoo! Set to Rebrand, Previews New Logo Designs
Kathy Savitt, Yahoo! Chief Marketing Officer, has today announced that the internet company will be introducing a new logo next month on 4 September.
In the meantime, a different iteration of the new identity will be displayed on the Yahoo! homepage each day before the official launch, in what Yahoo! is calling ‘30 days of change’.
“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change,” said Savitt.
“We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the colour purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style,” she added.
The first iteration of the new logo, featured below, opts for a serif typeface instead of the previous sans serif.