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Brand Union Unveils Identity for Property Company, Dospuntos

By Editor July 28, 2016

Categories: Real Estate

Brand-Union-Madrid-logo-design-real-estate-Dospuntos

Brand Union Madrid has designed the identity for new Spanish real estate company, Dospuntos.

The name, which in English translates as “the colon mark”, is claimed to represent a new generation of real estate developers in the struggling Spanish property market.

In an attempt to be as “direct and self-explanatory as possible”, the main logotype is supported by a flexible graphic device that takes the form of a “floor plan”.

“Our challenge was to create a brand that was able to break the market norms and regain the peoples’ trust,” explain the designers. “From a unique and relevant strategy, we developed an identity and an experience to continue engaging the client beyond the moment of purchase, boosting her to begin: his own story.”

“The new brand arises as a response to a sector that has particularly suffered the crisis period. It emerges to connect to todays’ consumer, who reflects more on his and her important decisions, thinking for the long-term, and who has more importance than ever,” adds CEO and general director of Dospuntos, Javier Eguidazu.

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Brand Union Madrid
www.brandunion.com

Tags: Brand Union, branding, Dospuntos, frame, green, identity design, logotype, property, stationery design, van livery, web design, WPP, yellow

SEE ALSO:

  • Brand Union Unveils Identity for Race Against Dementia
  • Brand Union Creates New Look for Charity, ‘The Parent House’
  • Greenspace Helps Shape ‘Anthology’ Property Brand
  • Concept Rebrand for Real Madrid Football Club
  • ‘Brand EU’ Proposes New Logo Design for the European Union
  • Union Hand-Roasted Coffee Gets New Look from Studio Output

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