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Hotel Branding: The Wigwam Cabins

By Editor February 8, 2013

Categories: Hotel & Travel

Wigwam-Cabins-Mohaw-Native-American-tribal-logo-design-branding-identity-graphics

Managed by Jennifer Lucey-Brzoza and Rory Keohane, Oat is a branding agency based in Somerville, Massachusetts (USA). As the studio’s Creative Director, Jennifer typically calls the shots when it comes to all of the hands-on design work.

With a background in fine art, and entirely self-taught as a designer, her designs are not of the common corporate variety – as evinced in this branding proposal for The Wigwam Cabins.

The “Wigwam” compound happens to be located on the summit of Route 2, a major east–west state highway in Massachusetts that also incorporates a historical Mohawk Trail. Ever since the early twentieth century, the Wigwam has been a popular travel destination owing to the scenic views it affords visitors of nearby Mount Greylock and the North Adams valley.

As a way of honouring both the heritage and nostalgia of this important byway, Oats’ logo design blends colours and pattern forms inspired by traditional Native American trading blankets.

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Wigwam-Cabins-Mohaw-Native-American-tribal-logo-design-branding-identity-graphics-4

Wigwam-Cabins-Mohaw-Native-American-tribal-logo-design-branding-identity-graphics-5

Oat Creative
www.oatcreative.com

Tags: arrows, blanket, branding, identity, indigenous, Jennifer Lucey-Brzoza, logo design, Massachusetts, Mohawk, Native American, Oat Creative, pattern, Rory Keohane, teepee, tipi, trail, tribal, W, Wigwam Cabins

SEE ALSO:

  • Hotel Branding: The Sultan
  • Pantone Hotel
  • Designer Hotel: Azul
  • Logo for a Designer Hotel: Sleepbox
  • Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’
  • Chapel Street Precinct Brand Identity

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