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Identity Design for Korea’s National Art Museum

By Editor November 29, 2013

Categories: Arts

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The corporate identity for South Korea’s National Museum of Modern and Contemporary Art aims to simplify communication.

To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to ’emotionally’ appeal to the target group.

In visual aspects, the logo tries to amplify the sense of space and three-dimensionality through irregular shapes and expresses the future of the MMCA as a multi-cultural place. The contour of the logo is designed to be flexible for applying to a diverse range of promotional material.

The museum identity further aims to enable communication globally as well as locally.

Designed by Seoul-based brand consultancy Infinite Group, the corporate identity has been selected as a 2013 Red Dot Award: Communication Design winner.

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Infinite Group
www.infinite.co.kr

Tags: A, C, identity design, Infinite Group, logo design, logotype, M, MMCA, monogram, National Museum of Modern and Contemporary Art, poster design, Red Dot Award: Communication Design 2013, South Korea, stationery design, t-shirt design, 국립현대미술관

SEE ALSO:

  • Pentagram Updates Identity for the Philadelphia Museum of Art
  • Logo Design for Seoul Museum
  • The Palestinian Museum by venturethree
  • Identity Design for the Willi Burth Museum in Germany
  • Logo Design for Art Courier, ‘ARTRANS’
  • SomeOne Creates Branding for ‘SPYSCAPE’ Museum

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