• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Industry Creates New Logo for the Institute of Advanced Motorists

By Editor May 11, 2016

Categories: Automotive

Industry-logo-design-Institute-of-Advanced-Motorists

The Institute of Advanced Motorists is to be known as IAM RoadSmart, following a brand positioning and identity review carried out by global brand consultancy, Industry.

The IAM is a UK charity offering a range of nationally recognised driving courses, including the Advanced Driver qualification and re-education courses for local authorities and police forces.

The repositioning was commissioned to broaden the appeal of the organisation making it relevant to younger drivers and women, as well as its traditional membership of driving enthusiasts.

Industry says it carried out a quantitative online survey and fieldwork over several months, using a national representative sample of 1,000 motorists in the UK. To select a new overarching brand that brings together all the subsidiary companies, it tested six descriptors and four logos for memorability and appeal by age, gender and suitability.

The resulting new logo is derived from a winding road with a horizon line symbolising “progression and forward movement”, according to the designers. The core brand colours, meanwhile, change from red, typically associated with safety, to a bright blue and dark grey.

“IAM used to operate under many different brands so the true wealth of work and expertise of the IAM was going largely unrecognised”, said Sholto Lindsay-Smith, CEO of Industry. “IAM RoadSmart perfectly encapsulates the organisation’s overarching purpose. Building on a proud heritage by retaining the initials IAM, the change of name reflects the increasing use of smart technology in our cars, while also modernising the brand and making it relevant to a much wider audience.”

Industry-logo-design-Institute-of-Advanced-Motorists-2

Industry-logo-design-Institute-of-Advanced-Motorists-3

Industry-logo-design-Institute-of-Advanced-Motorists-4

Industry
www.industrybranding.com

Tags: blue, charity, driving, IAM RoadSmart, identity design, Industry, Institute of Advanced Motorists, logo design, rebranding, road, Sholto Lindsay-Smith

SEE ALSO:

  • Industry Creates New Brand Identity for Nexia International
  • Industry Unveils New Logo for Bahrain Association of Banks
  • Industry Creates Branding for New Conveyancing Portal, ‘Veyo’
  • Mr B & Friends Creates New Brand for Azzurri
  • Frank Bright & Abel Creates New Brand for EFF
  • Frank, Bright & Abel Give HR Organisation CIPD New Identity

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Disability-Inclusive Housing Startup ‘The Kelsey’ Gets New Logo and Identity by Landscape
  • KBRA Launches New Brand Identity with Redesigned Logo
  • NB Private Capital Changes Name to Versity Investments
  • Brandpie Creates New Look for Matrix Medical Network
  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.