SUNY Plattsburgh Unveils New Logo Design

The State University of New York College at Plattsburgh, also known as SUNY Plattsburgh, has revealed a new primary logo design for its official athletics department. The new visual identity, which is centred around a cardinal bird mascot known as “Burghy”, will be seen across all teams and the campus as a whole beginning this […]
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Country Garden Unveils New Logo to Mark 25th Anniversary

Country Garden, a major China-based property developer, has unveiled a new logo design on the company’s 25th anniversary. The new design retains the “phoenix” motif from the previous logo and mainly consists of three colours – orange, royal blue and golden yellow. However, the design of its edges has been simplified, and with the colour […]
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Rice Athletics Unveils New Logo Design

Rice University, a private research university located in Texas in the United States, has rebranded its athletics department. Encompassing a number of different sports, from baseball to basketball, and even to golf, the university’s various teams are collectively known as the Rice Owls. While retaining the Old English R, which has been the primary mark […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Mövenpick Hotels & Resorts Reveals New Corporate Identity

The London office of strategic brand and packaging design agency Bulletproof has created a new corporate identity for Swiss hotel chain Mövenpick Hotels & Resorts. The new identity will be seen across all external brand communications, inside over 80 hotels across Europe, Africa, the Middle East and Asia, as well as across the wider Mövenpick Group. […]
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Susquehanna University Unveils New Logo

Susquehanna University has unveiled its new River Hawks logo and brand identity. Located in central Pennsylvania in the U.S., the university has a history dating back to 1858. The new logo design was revealed during Opening Convocation for the Class of 2020, the first class to enter the university under the River Hawks moniker. Featuring Susquehanna’s […]
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Hartford Baking Company Reveals New Logo

U.S. food brand the Hartford Baking Company has unveiled a completely refreshed logo design. Established in 2010, the West Hartford-based business is currently in the process of opening a second retail location. Owner Scott Kluger therefore felt it was a pertinent time to go for a rebrand. “We wanted a more dynamic aesthetic and something that […]
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