British toy company, Addo Play, asked Pemberton & Whitefoord to design the packaging for their new Nickelodeon-endorsed range of children’s experiment kit products, Experimake. The collection is said to have been designed by scientists to encourage learning through play. The range for children aged eight years and over features 12 different products including: ‘Scent-sational Spa’, […]
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International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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Robot Food has rebranded British drinks label Feel Good, with the new look encompassing a revised identity and packaging design. Setting their sights on a new millennial target, bosses at Feel Good say the company needed to rethink and refresh. And after being purchased by Nichols PLC (owner of Vimto), the business was in a position for […]
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Studio Output has created a new brand identity for the UK’s leading automotive marketplace, Auto Trader. The latter’s wesbite gets an average 55 million monthly visits – 70% of those on mobile. Despite all this, some people still think it’s a print magazine for middle-aged men. The agency says it worked closely with the internal […]
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Branding agency Robot Food has unveiled an all-new look for the infant and toddler product ranges from global toy company, TOMY. Following an internal review, bosses at Japanese-headquartered TOMY felt the brand needed to stand out more, especially in an effort to win over a new millennial audience. Robot Food was therefore asked to carry […]
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B&B studio has created the new branding and packaging for Snact, a fruit snacks manufacturer that claims to be on a mission to reduce food waste in the UK. Every day, 4.4 million apples and 1.4 million bananas are said to be thrown away in the UK, often for being an unusual or ‘ugly’ shape. […]
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Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars. The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes, Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother, among others. The bottles selected by P&W […]
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