Immersive Logo Design for Soho’s Ampersand Building

British designer Tom Hingston has created an “immersive logo” for the reception of the Ampersand building in London’s Soho. Hingston’s designs for the reception of Resolution Property’s new office development on Wardour Street allow visitors to pass through a 3D expression of the logo he created as part of his overall brand for the project. […]
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Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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Identity Design for Interior Architecture Studio, ‘Atelier Rennais’

Emerging French interior design studio Atelier Rennais was founded and is run by designers Clementine Commereuc and Hugues Pelhate. With specialist backgrounds in interior architecture and environmental design, the two young architects launched the practice back in 2012. Parisian based designer Vivien Bertin was commissioned to develop a corporate identity and associated communication materials, including […]
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Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’

London design agency Construct has created the identity for Le Grand Bellevue, a revamped luxury hotel in Gstaad. Located in the Swiss Alps, the hotel’s new owners (he an hotelier, she an interior designer) engaged Construct to design an identity, promotional literature, guest collateral and a new website. Construct’s brand identity begins with a mark […]
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Branding for German Architecture Studio, ‘SCHMIDHUBER’

German consultancy SCHMIDHUBER designs creative interior brand architecture. The company’s development from being an architectural office to a specialist in corporate architecture and interior brand management is illustrated with a minimalist and concise corporate design. The design aims to make a clear statement and communicates the company’s main competencies and fields of activity. Alongside the […]
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Identity Design for ‘Kitchen Lab’ Restaurant

Kitchen Lab is a casual fusion restaurant located in Daejeon, one of South Korea’s major cities and the science hub of the region. The restaurant’s brand identity incorporates the city’s historical background as well as distinct regional characteristics. The words laboratory and kitchen were combined to create an intuitive and inviting name. For the logo, […]
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Identity Design for Accountancy Firm, ‘vHM’

Having been in business for more than 75 years, German accountancy firm “Dres. M. u. R. Beker Rechtsanwaltsgesellschaft” specialises in providing tax advice to health professionals. For about ten years, Christiane von Heyden and Susanne Mößner have been its managing directors and principal owners. On the occasion of a corporate redesign, the company’s name was […]
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