New Visual Identity for the House of Gimle
Opened in 1939, Gimle Perfumery is somewhat of a landmark department store in Norway’s capital city of Oslo. The perfume boutique has become a one stop shop for the retail connoisseur of high quality perfumes and beauty products.
In November of last year Gimle expanded and opened a full service beauty institute. In close collaboration with multi-disciplinary strategy and design agency Dinamo Design, a complete new brand experience was created – from graphics to interiors.
The designers conceptualised a brand story based on the store’s heritage and history through the use of a classical picture frame combined with an emotive ink signature; this then became a leitmotif for the treatment of the entire internal retail space.