Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
[READ MORE]

Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
[READ MORE]

Penn College Reveals New Wildcat Athletics Logo

The Pennsylvania College of Technology, known officially as Penn College, has revealed a new athletic logo. The new mark, created by Skye Dillon, of Skye Design Studios, features a full-body wildcat perched atop Bald Eagle Mountain alongside the West Branch of the Susquehanna River – key icons of the landscape surrounding Penn College. The wildcat, […]
[READ MORE]

Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
[READ MORE]

Robot Food Brands New Sauce Range for Creative Cook

British Pepper & Spice is said to be one of the UK’s leading herbs and spices manufacturer. Known for supplying own-label products to some of the nation’s major retailers, the company recently decided to launch its own food range dubbed “Creative Cook”. Company bosses therefore approached Robot Food to help them position and brand their […]
[READ MORE]

New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
[READ MORE]

Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
[READ MORE]