Cheetham Bell Rebrands Manchester’s Royal Exchange Theatre

The Royal Exchange Theatre is this week celebrating its 40th year in the heart of Manchester. To mark the occasion, it has unveiled a new brand identity, created by design consultancy Cheetham Bell. The St. Anne’s Square theatre says it partnered with Cheetham Bell to help create an identity that would have “inclusivity at its heart” and […]
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Pentagram Reveals New Logo Design for DC Comics

DC Entertainment has announced a new identity and logo for its famous DC brand. The new mark leverages over 80 years of heritage with an eye toward the future, according to the designers. “DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” […]
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Springetts Redesigns Gü

Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The agency says Gü had become the victim of copycats globally and so the current design no longer gave them the distinction on shelf and, in a more competitive market, failed to convey the experience of the Gü brand. The new look […]
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Modernist Icon De La Warr Pavilion Gets New Branding

Modernist public building De La Warr Pavilion at Bexhill-on-Sea, East Sussex, has commissioned a new brand identity on the occasion of its 80th anniversary. The new branding will be rolled out during 2016 and aims to reconnect the Pavilion with its roots as a Modernist space for people to experience contemporary art, culture and entertainment. At […]
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Blast Creates Identity for Wellcome Trust’s ‘The Crunch’

Global charity foundation The Wellcome Trust has launched The Crunch, a major new UK public engagement initiative focusing on food, health and the environment. Following a competitive tender, The Wellcome Trust appointed creative design consultancy Blast as project lead, co-ordinating the 14 other project partners, and as creative lead, developing the name, brand guidelines, visual […]
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Astronaut Thomas Pesquet Reveals New Space Mission Logo

European Space Agency (ESA) astronaut Thomas Pesquet has revealed the name and logo for his six-month mission to the International Space Station starting next November. Thomas will be the 10th astronaut from France to head into space and his mission name of Proxima continues the French tradition of referring to stars and constellations. The name […]
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CBX Revamps Own Brands Identities at BJ’s Wholesale Club

Over in the U.S., hundreds of new Berkley Jensen and Wellsley Farms packages are hitting the shelves at BJ’s Wholesale Club as a result to an own brands consolidation and redesign project in partnership with CBX, the brand agency and retail design consultancy. “The brand consolidation project streamlined the BJ’s brand portfolio to create greater […]
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