Blast Creates Identity for Wellcome Trust’s ‘The Crunch’

Global charity foundation The Wellcome Trust has launched The Crunch, a major new UK public engagement initiative focusing on food, health and the environment. Following a competitive tender, The Wellcome Trust appointed creative design consultancy Blast as project lead, co-ordinating the 14 other project partners, and as creative lead, developing the name, brand guidelines, visual […]
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Astronaut Thomas Pesquet Reveals New Space Mission Logo

European Space Agency (ESA) astronaut Thomas Pesquet has revealed the name and logo for his six-month mission to the International Space Station starting next November. Thomas will be the 10th astronaut from France to head into space and his mission name of Proxima continues the French tradition of referring to stars and constellations. The name […]
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CBX Revamps Own Brands Identities at BJ’s Wholesale Club

Over in the U.S., hundreds of new Berkley Jensen and Wellsley Farms packages are hitting the shelves at BJ’s Wholesale Club as a result to an own brands consolidation and redesign project in partnership with CBX, the brand agency and retail design consultancy. “The brand consolidation project streamlined the BJ’s brand portfolio to create greater […]
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Renault Logo History: 117 Years of Brand Identity

In 2015, Renault has deployed what it likes to call “a new brand universe”. The French carmaker updated its brand identity with a new logo and a new brand signature dubbed ‘Renault – Passion for life’ earlier in April of this year. A logo is a key component of corporate identity, and Renault is often […]
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The Clearing Creates Identity for ‘Breast Cancer Now’

Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
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Bluemarlin Unveils New Design for ‘Rocks’ Drinks

International brand design agency bluemarlin has rolled in a new design for Rocks range of squashes. The concept encompasses the brand’s entire identity, including packaging, communications and digital, and will support the brand’s plans for growth as it stretches into the competitive ‘Ready to Drink’ category. Bluemarlin says it was charged with discovering a brand […]
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Duffy & Partners Reveal New Logo for Meals on Wheels America

Global design and branding firm, Duffy & Partners, has just released the new brand identity for the Meals on Wheels Association of America. The newly named Meals on Wheels America is said to be the oldest and largest national organisation of its kind. It supports more than 5,000 community-based senior nutrition programs across the U.S. […]
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