Gordon Murray Reveals Name and Logo of New Car Brand

Gordon Murray Reveals Name and Logo of New Car Brand

Famed British car designer Gordon Murray has officially announced plans to build an all-new vehicle, which will sell under a newly-created brand called “IGM” (an acronym for Ian Gordon Murray, the designer’s full name).

Previewed in a single teaser sketch, the new model will commemorate 50 years of Gordon Murray car design and was announced at the start of a special, invitation-only ‘One Formula’ exhibition that gathered 40 models penned by the famous designer.

As well as borrowing engineering principles from the McLaren F1, the new car will be based on a new version of Murray’s iStream architecture.

Dubbed “iStream superlight”, the updated version employs high-strength aluminium sections in place of the steel used in the old system. Its additional weight reduction over the current process is claimed to deliver a body-in-white structure approaching 50% of the weight of stamped metal, while delivering greater levels of rigidity, durability and platform flexibility.

The newly-revealed IGM logo, meanwhile, is a re-design of the badging applied to Murray’s very first car – the ‘T.1’ IGM Ford Special, which Murray raced in South Africa in 1967 and 1968.

The IGM brand will feature on all future in-house projects built by Gordon Murray Automotive, a new manufacturing business that Murray announced at the end of last month.

Source: Gordon Murray Automotive