State of Oklahoma Reveals New Logo and Identity

Governor Kevin Stitt and Lieutenant Governor Matt Pinnell have revealed the new logo and branding for the State of Oklahoma. The new look is said to be the result of nine months of work by a volunteer committee consisting of more than 140 creatives, dubbed “OklaX”. “Last summer I invited more than 200 of Oklahoma’s […]
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SYFY WIRE Reveals New Identity Inspired by Comic Books

American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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Glam Glow Med Spa Given ‘Feminine’ Look by studioBIG

studioBIG has created the logo and branding, as well as the interior design scheme, for Glam Glow Med Spa, which has just opened in Woodhaven, Queens, New York. Located in what was formerly a dilapidated barber shop, the medical spa’s services include, among others, body contouring, laser treatments, massage, and facials. The design team at […]
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Toronto Public Library Unveils New Logo and Brand Design

The Toronto Public Library has unveiled an all-new look complete with a refreshed logo design. The update is said to mark the first step in the library’s new “Activate Something Great” branding campaign. “Our new identity recognises our roots while looking to the future: It’s grounded in the written word; it’s a promise, a connector, […]
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Here Design Creates Identity for ‘Get Up, Stand Up Now’

Here Design has created the branding for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September 2019, the exhibition celebrates 50 years of Black creativity in Britain and beyond, and features over 100 interdisciplinary artists covering art, film, photography, music, literature, design and fashion. The exhibition, curated by […]
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Ragged Edge Rebrands Qbic Hotels

Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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