Toronto Public Library Unveils New Logo and Brand Design

The Toronto Public Library has unveiled an all-new look complete with a refreshed logo design. The update is said to mark the first step in the library’s new “Activate Something Great” branding campaign. “Our new identity recognises our roots while looking to the future: It’s grounded in the written word; it’s a promise, a connector, […]
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Here Design Creates Identity for ‘Get Up, Stand Up Now’

Here Design has created the branding for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September 2019, the exhibition celebrates 50 years of Black creativity in Britain and beyond, and features over 100 interdisciplinary artists covering art, film, photography, music, literature, design and fashion. The exhibition, curated by […]
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Ragged Edge Rebrands Qbic Hotels

Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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P & W Unveils New Identity for Purple Hill Agriculture

London-based design agency Pemberton & Whitefoord LLP has created the brand identity for Purple Hill Agriculture. The designers say the visual language aims to reflect, in a modern way, the “natural heartland” of the East Anglia-headquartered business that is currently involved in offering a number of agronomy and farm-related products and services. “We have created […]
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Ragged Edge Brands New Hotel Chain – ‘Assembly’

Branding agency Ragged Edge has created the identity for Assembly, a new hotel chain from property company Criterion Capital. Aimed specifically at “millennial travellers”, the first Assembly hotel opened last month on London’s Charing Cross Road. “Young travellers don’t come to the West End to hang out in a hotel room,” says Max Ottignon, Ragged […]
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Studio Blackburn Rebrands the Canal & River Trust

Creative agency Studio Blackburn, part of the newly-formed Hello Finch network, has designed a new brand identity and logo for the Canal & River Trust, a charitable organisation dedicated to looking after waterways across England and Wales. Centred around a new brand positioning of ‘Making life better by water’, the chief element of the refreshed identity is an […]
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