Designwerk Rebrands The Open

Golf’s most prestigious championship, The Open, has undergone an extensive brand development exercise across all media, as revealed this past weekend at the 144th British Open in St Andrews. London-based creative agency Designwerk, working with strategic consultants Teamup, created the new identity. The brand platform includes a new identity, brand guidelines and graphic language, custom […]
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Sunshine Rebrands Roald Dahl for New Global Audience

The Roald Dahl Literary Estate has appointed creative agency Sunshine to develop and evolve its proposition and branding. This is the first time a unifying identity has been developed to live across the estate’s multiple properties and activities. The agency has subsequently defined the three guiding principles for the estate to uphold as: ‘masters of […]
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UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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MINI Reveals New Logo and Branding

British carmaker MINI, which is owned by BMW, has unveiled a new logo design and visual identity. The relaunch represents the most significant update in brand identity since 2001, and coincides with the unveiling of the new MINI Clubman. A “flat design” 2D logo has been developed from the existing 3D logo. The new logo, […]
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Here Designs Identity and Packaging for ‘CRAFT London’

Brand consultancy Here Design has designed the identity and packaging for CRAFT London, a new restaurant in Greenwich, London. The designers say the challenge was to create a strong brand identity that would convey what they call a “New British contemporary craft” to a metropolitan audience. “The brand identity had to convey our excitement about […]
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Publicis Worldwide Launches New Logo

Publicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The company says the new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926. Since the creation of the Publicis agency almost 90 years ago, it has grown from […]
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Snapple Unveils New Logo and Packaging Design

New York-headquartered brand agency and retail design consultancy CBX has unveiled new graphics for tea and juice drinks brand, Snapple. Coming at a time when the company is trying to to ramp up growth in markets across the United States and globally, the refresh touches all Snapple products, which includes more than 20 different flavours […]
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