Pentagram Designs New Identity for ‘Theatre Under the Stars’

Pentagram’s DJ Stout and his team in the agency’s Austin office in the U.S. have designed a new identity and website for Theatre Under The Stars, Houston’s non-profit musical theatre company known as “TUTS” to the locals. TUTS’ “before” identity included a star representing the theatre company’s origins as an outdoor-only venue. The designers say […]
[READ MORE]

Brand Union Creates New Look for Charity, ‘The Parent House’

London-based agency Brand Union has rebranded The Parent House, a small charity headquartered in Islington that aims to reduce child poverty in the borough by empowering parents through education. The charity hopes the new visual identity and positioning will help increase its visibility and appeal to new funders. “The inspiration was to remedy a cluttered, […]
[READ MORE]

Pentagram Designs New Identity for Hazen and Sawyer

Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
[READ MORE]

Lippincott Brands Optiv Security

Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
[READ MORE]

Pemberton & Whitefoord Creates ‘Love Food’ Brand

London based design consultancy, Pemberton & Whitefoord, produced the identity and brand realisation for Love Food, a sub-brand within USA-based retailer, Fresh & Easy Neighborhood Market. “P&W ensured the essence of the brand became its identity for the Los Angeles fresh food producer with a simple, strong and memorable logo design,” said an agency spokesperson. […]
[READ MORE]

Hamell Communications Unveils New Visual Identity

London-based communications agency Hamell has undergone a complete rebrand. Specialising in behaviour-based healthcare, the new branding reflects Hamell’s “vision for the future of healthcare communications”. As well as a new logo and accompanying tagline ‘Changing behaviour is our business’, the updated visual identity also includes a refreshed website. Fiona Hammond, Hamell’s managing director, commented, “We […]
[READ MORE]

Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
[READ MORE]