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0

‘Well&Truly’ Snacks Brand Given New Look by B&B studio

By Editor April 24, 2018

Categories: Food

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio.

In a deliberate move away from the brand’s original health-focused positioning, the new look aims to celebrate “taste and satisfaction”.

“As the mainstream and healthy snack sectors begin to converge, B&B was keen to help Well&Truly take advantage of the opportunity to be the better-for-you option within mainstream snacking,” says the agency.

The repositioning therefore sees the introduction of a new tone of voice described as “cheerful” and “upbeat”, which B&B claims gives “increased energy” to the brand.

“To achieve maximum shelf standout, B&B turned up the volume on Well&Truly’s visual identity, focusing on the high quality of ingredients and intensity of flavour. A black background on pack – rare within both healthy and mainstream snacking – is brought to life with sans serif type in bright hues and a positive language that focuses on enjoyment,” further explain the designers.

“An underpinning ethos of ‘Positivity not Prohibition’ shines through in the rebrand with a generous, spontaneous spirit that celebrates depth of taste and flavour – not just lower fat content,” adds Shaun Bowen, creative partner at B&B studio.

Well&Truly crunchy sticks are currently available in three flavours – Really Cheesy, Sour Cream & Onion, and Spicy Paprika – with tortilla chips available in Lightly Salted.

B&B studio
www.bandb-studio.co.uk

Tags: B&B Studio, cheese, chips, crisps, identity, logo design, logotype, packaging design, rebranding, Shaun Bowen, snack, tortilla, typography, Well&Truly

SEE ALSO:

  • B&B Studio Brands ‘THE CURATORS’ Meat Snacks
  • Genius Bread Gets New Logo and Packaging by B&B Studio
  • B&B Studio Rebrands Honey Water ‘Just Bee’
  • Studio Output Creates Brand Identity for BBC Connected Studio
  • Pearlfisher Rebrands ‘Wild West’ and ‘Cruga’ Meat Snacks
  • Caragh Chocolates Get New Branding by Distil Studio

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