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0

WeTransfer Unveils New Logo and Branding

By Editor November 28, 2016

Categories: Computer & Internet

2016-wetransfer-logo-design

File sending website WeTransfer has rebranded, unveiling a new logo design and shortened name.

As well as ditching the word “Transfer” from its moniker, the facelift sees the “we” getting thicker to create a “friendlier effect”, according to WeTransfer creative boss Laszlito Kovacs.

The redesign has been carried out by the company’s in-house creative team, with further input coming from Paul van der Laan of Dutch type foundry Bold Monday.

The new look also includes a refreshed website, which the company says offers a better overall user experience. Changes include a cleaner interface, with a navigation menu to access the help, information and account-related pages from a new sliding panel.

The new WeTransfer has been rolled out in 195 countries.

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Source: WeTransfer

Tags: Bold Monday, data, Laszlito Kovacs, logo design, naming, Paul van der Laan, rebranding, Thijs Remie, typography, web design, WeTransfer, yellow

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