BIOLYTE Introduces New Logo and Redesigned Packaging

Sports drink brand BIOLYTE has launched an updated logo along with new packaging design.

Created by Dr. Luther C. Rollins, an anesthesiologist and IV expert, BIOLYTE is a ‘medical-grade’ sports drink that uses dextrose instead of artificial sweeteners like sucralose to avoid insulin spikes.

Each one of its On The Go powder packets reportedly delivers 2.5 times more electrolytes than other electrolyte powders – the same amount of electrolytes as an IV bag in fact.Each On The Go powder packet is said to provide 2.5 times more electrolytes than other powders, matching the electrolyte content of an IV bag.

The redesign affects all product lines, including On The Go packets and Ready To Drink bottles, featuring bright colours, a simpler logo, and new flavour names.

“These changes are designed to boost brand recognition and reinforce BIOLYTE’s distinct position in the hydration category,” says the American company.

“We are dedicated to delivering clean, medical-grade products that people can trust, and we believe our new packaging will further establish BIOLYTE as a leader in the hydration category,” adds Jesslyn Rollins, CEO of BIOLYTE.

This latest rebranding is the second for the company, following a design update from a few years ago.

Source: BIOLYTE