Canadian Marketing Association Rebrands, Unveils New Logo

The Canadian Marketing Association (CMA) has launched a new logo as part of a refresh of its brand identity.

The rebranding is timed with the CMA's upcoming 60th anniversary.

"More than a visual refresh, the new identity reflects where the CMA is already heading. The organisation has long evolved alongside the industry it serves, and the refreshed visual identity reflects its clear sense of purpose and forward-looking direction," says the association.

"Marketing is a profession that rewards thinking outside the box, yet the CMA logo spent years inside one," comments Barry Alexander, chief marketing and diversity officer at the CMA.

Adding: "This is a brand that reflects a transformed CMA and better represents the role we play in bringing Canada's marketing community together as we look toward the future."

The design is reportedly inspired by '1967 modernism', coinciding with the year the organisation was founded.

While the new logo maintains the traditional red and white colour scheme, it now features three chevrons that together create a stylised maple leaf, with an "M" at the centre.

Each chevron is further claimed to represent one of CMA's three key strategic pillars: community, influence, and standards.

The updated design will be rolled out across all CMA corporate assets, including new award trophies, and was created in collaboration with the Canadian creative agency LG2.

Source: CMA