Bicycle Transit Systems and BCycle Rebrand, Unveil New Name and Logo

Bicycle Transit Systems, a company focused on bike share micromobility, has revealed it is rebranding to "Revolution".

"Our new name, Revolution, represents our unshakable commitment to, and belief in, the transformative power of bike share as a modern mobility solution," says company founder and president Alison Cohen.

Adding: "We are proud of our pioneering work as Bicycle Transit Systems and BCycle, and in 2024 we came together to become North America's only vertically integrated docked bike share provider. Now we're uniting under a single name – Revolution – and continuing to build the future of bike share."

Revolution has also introduced its first exclusive product line since merging into one entity.

This new line features electric bikes and charging stations, all designed with a consistent colour scheme of silver and dark grey bodies accented with orange graphics.

Despite the new name and product offerings, CEO Kristin Gavin states that Revolution's original vision and values continue to be the same.

"Our goal has always been to make bike share an easy and accessible part of how people move around cities, and to do that in a way that centres the needs of communities, is good for the planet and makes financial sense," she said.

Source: Revolution