WTWH Media Rebrands, Reveals New Name and Logo

WTWH Media, a business-to-business media and marketing firm, has announced its rebranding to "Arrowfly".

"The new name and identity reflect the company's transformation from a specialised trade publisher into an omnichannel B2B media, events, and marketing company," says the American firm.

The company covers sectors such as engineering, healthcare, food, retail, and hospitality, and operates over 40 media brands and publications, in addition to hosting more than 45 industry events, which include several conferences and expos.

The new branding is said to follow a period of notable growth, driven by a strategic partnership formed in 2022 with the private equity firm, Mountaingate Capital.

"The name is new, but the foundation is the same: editors who speak each industry's language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions," states Matt Logan, CEO of Arrowfly.

Adding: "Arrowfly gives us a brand that matches the scale and ambition of what we have become."

Source: Arrowfly