Adtalem Global Education Introduces New Name and Logo

Healthcare educator Adtalem Global Education has revealed that it will be rebranding as "Covista".

The organisation asserts it is the largest healthcare educator in America, with five accredited institutions that cater to nearly 100,000 students and 385,000 alumni, including physicians, nurses, veterinarians, and behavioural health professionals.

Each year, it produces 24,000 healthcare graduates – reportedly more than any other institution in the U.S. – which includes 10% of the nation's nurses.

It also claims to train twice as many medical doctors as any U.S. university and is said to be the top provider of Doctors of Veterinary Medicine in the country.

"Our new brand reflects our strategic positioning. Every element of identity, from name to visual design, was crafted to signal our focus on healthcare and our role in developing the talent that transforms it," says Covista's chief marketing officer, Maurice Herrera.

Adding: "The brand also represents our commitment to students who have been underserved by traditional education—career changers, working parents and non-traditional learners who will become the healthcare professionals America needs."

"This is not simply a rebrand. It's recognition of what we've built and the problem we are helping to tackle," further comments Steve Beard, chairman and CEO of Covista.

Source: Covista