Branding: 33color

Branding: 33color

33color are a start up team of creative video makers focusing on the production of TV commercials, corporate video and visual content for live events.

Graphic designer Sergey Melnikov, from Kiev in Ukraine, was approached by the aspiring film-makers to design their identity.

Sergey started by interlocking the two 3s in such a way that the resulting conjunction forms a conspicuous heart symbol (positioned sideways); this was to fulfill a specific demand listed in the project brief, namely, that the final logo design must express the client’s “love” of making films.

The enclosed negative space where the two 3s conjoin also forms an arrow shape, which is a further play on the graphical symbols that identify control buttons on video media players.





Sergey Melnikov