Clinical Education Alliance Debuts New Name and Logo

Clinical Education Alliance, which focuses on disseminating medical and healthcare education and information, has rebranded to "Decera Clinical".

The new branding was officially launched last week at the American Society of Hematology (ASH) Annual Meeting in Florida.

"The rebrand addresses a critical industry challenge. As scientific pipelines accelerate and information volume explodes, healthcare professionals across therapeutic areas struggle to keep pace with breakthrough science – becoming increasingly selective about the sources they engage with," says the American firm.

Adding: "In fast-moving fields like oncology and hematology, the challenge is particularly acute: recent research published by Blood Advances found that half of community oncologists and hematologists were not aware of recent gene therapy data for adult indications. Closing this gap requires credibility, clarity, and multiple pathways of engagement."

The company's education division reportedly produces nearly 3 million learning engagements each year with healthcare professionals around the globe.

Its learning materials are offered through both face-to-face and online events designed and delivered by the firm's in-house scientists.

"Clinicians are drowning in data and promotional noise, and they're filtering aggressively," remarks Leo Tarkovsky, CEO of Decera Clinical.

He further states: "When we decode complexity into actionable insight, we give healthcare professionals the confidence to move evidence into practice, and that's where patient impact begins."

Source: Decera Clinical