Femtech Brand Vella Bioscience Reveals New Logo and Packaging Design

Vella Bioscience, a 'femtech' firm that specialises in women's hormonal, sexual, and intimate health, has introduced its updated brand identity.

The rebranding features a revised wordmark and new packaging designs for its two primary products, Meltwater and Everslide.

The former functions as an emollient, intended to hydrate and restore moisture to a woman's intimate areas, while the latter helps to glide and lessen friction during intimate experiences.

"Vella's rebrand is a statement. A woman's relationship with her body is not a problem to fix or a moment to optimise – it is layered, evolving, and entirely her own," says the Massachusetts-headquartered firm, which was founded by the same medical researchers and scientists behind Viagra and Cialis.

Adding: "Vella's refreshed identity was built to reflect that: the full, complicated, beautiful reality of what it means to live in a woman's body."

"With this rebrand and the evolution of Meltwater and Everslide, we're bringing clinically grounded solutions into the open – where women can see them, talk about them, and access them without hesitation," further comments Joy Allen-Altimare, president of Vella Bioscience.

Source: Vella Bioscience