Future Tense Conference Gets Ever-Changing, Twitter-Inspired Logo
Croatian agency Bruketa&Zinic&Grey has created the visual identity for Future Tense – a futurist conference to be held this coming October in Zagreb.
Key to the look is an animated, so-called “logo-bot”, which is generated out of two points that are claimed to represent humanoid eyes.
What’s more, the logo’s form and appearance both continuously change depending on real-time communication trends on Twitter related to the topics of the conference; for example, “#future”, “#business”, “#foresight”, and “#machinelearning”, are just some of the hashtags affecting the shape-shifting identity.
“The bot has an ongoing and direct reference to active hashtags on Twitter and accordingly constructs and deconstructs the vision of the future, translating the hashtags into its own symbolic graphical language,” explains Mirna Ptiček, art director at Bruketa&Žinić&Grey. “None of the visions is finite or accurate and thus the bot is continually active and visually unique at any given moment. The animation starts with the wireframe cube rotation taken apart by the bot, seeking answers beyond of what’s known.”
“Using this visual identity we as an agency have also put ourselves in the position of a futurologist and have given an answer to the question concerning our vision of visual identities in the future,” adds Nikola Žinić, the agency’s chief creative officer. “We see them as dynamic and shifting in line with the data collected in different ways. In this particular case we have picked Twitter as a source of data in the form of specific hashtags the frequency of which affects the appearance of the logo making it never the same. It is difficult to predict the future, and similarly it is difficult to predict the shape of the Future Tense logo.”
What do you think about our visual identity driven by real-time #Twitter conversations on future for @Komunikacijski ? https://t.co/qTIs7eESla #futuretense #futurology #LogoDesign @Twitter pic.twitter.com/GwSxzOZKGI
— Bruketa&Zinic&Grey (@bruketazinic) 14 June 2018