Conran Design Group Rebrands Princeton University’s Design Nation Conference
Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference.
Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s conference.
Working together with Princeton University students, Conran oversaw all aspects of the strategy and logo and visual identity development, including key design elements such as colour palette, layout, typeface, and iconography.
The result is a look described as “fresh” and “colourful”, which is claimed to embody “the spirit and energy of ambitious college students while reflecting a professional business setting”.
“The conference was looking for an identity that could signal a new year and a new direction for the event while still building equity through the main wordmark,” explains Yang, who took charge of the project. “The concept was inspired by the name of the conference itself: Design Nation. It doesn’t just refer to this particular conference, but to a collective of people who share the same passion for design. No matter where they come from, what field they work in, or what experience they have, Design Nation is one nation formed by a community of people who understand the importance of design and its role and impact in the world. This new identity is unapologetic and acts as a battle cry for this community.”
“The students who are involved with Design Nation are incredibly serious about their professional development,” adds managing director of Conran Design Group U.S., Christina Falzano. “And at Conran, we know how important it is to foster an inclusive creative environment that gives merit to everyone’s ideas – that’s how the best ideas in design are born. Of course, we love a great design and strategy challenge, but it was also incredibly fun and fulfilling for us because we believe so strongly in their mission. We’re happy we could work with Business Today to help inspire tomorrow’s design leaders.”
Founded in 2017, Design Nation brings together 100 students from across North America, with a mission to help them gain a deeper understanding about and greater access to career opportunities in the world of design.
Past speakers at the event have come from graphic design, technology, and fashion industries, including the likes of Adobe, Spotify, and Diane Von Furstenberg.
Conran Design Group