Internet Firm PBX-Change Announces New Name and Logo
Internet and telephony service provider, PBX-Change, has revealed a new name and logo as part of a brand refresh.
The 25-year-old, family owned and operated firm will now be called “KUDUCOM”, with the name and symbol both having been inspired by the wildlife of South Africa, from where the company’s founder originally hails.
“The Kudu is a large antelope predominantly from South Africa with a top speed of roughly 60 miles per hour. They have large radar-like ears and are highly alert and notoriously aware of their surroundings, making them a unique symbol to represent the vision and mission of KUDUCOM and the enriched services depending on speed, accuracy, and the ability to listen carefully in any environment,” explains Ryan Yaldor, KUDUCOM’s chief technology officer.
“When we discussed rebranding the company, we did so with a focus on appealing to new markets. We also felt we should enhance our visual consistency and brand equity to better represent who we are and where we are going. This is a step in the right direction for us and our clients,” adds the Florida-based company’s senior vice president, James Neely.
“With the rebrand, we have been able to focus on perfecting our value-added propositions to further elevate our presence in the industry,” further comments Martine Yaldor, KUDUCOM’s chief financial officer.