JDO Designs Logo and Identity for New Youth Charity – 'BE Inspired'

Editor April 17, 2024 Categories: Social & People

JDO Designs Logo and Identity for New Youth Charity – ‘BE Inspired’

Branding agency JDO has created the logo and identity design for “BE Inspired”.

Based in Croydon, the new youth organisation has been formed out of the merger between Gloves Not Gunz and Urban Yogis UK.

It currently runs a number of social programs covering mentoring, therapy, education, employment opportunities, and community enrichment initiatives.

“I grew up in South London and have witnessed first-hand the struggles young people face there,” says Fiona Florence, managing director at JDO Global.

Adding: “That’s why supporting initiatives that uplift and empower them means a lot to me. The rebrand will also help in securing larger funding opportunities for BE Inspired, enabling it to make an even greater impact.”

“Every element of the design, from the angular wordmark to the vibrant colour palette, embodies the momentum and personal growth intrinsic to BE Inspired’s mission. Its flexibility allows it to amplify messaging and engage with imagery to enhance the brand’s dynamism,” further explains Andy Briscoe, creative director at JDO.

The JDO design team has also created a full assets library covering multiple touchpoints, from website and digital platforms to outdoor advertising and merchandise.