Skincare Brand Timeline Rebrands, Reveals New Look Packaging Design

Skincare brand Timeline has announced a ‘comprehensive’ rebrand dominated by new-look packaging.

The refreshed identity is purported to signify the Swiss company’s journey “from a science-led longevity brand into a holistic wellness platform”.

Although the brand’s logo remains seemingly unchanged, the revamped packaging design is said to embody “the sleek, modern, and scientifically grounded ethos of the company”.

The rebranding also features the launch of updated formulations that incorporate the firm’s proprietary ingredient, ‘Mitopure’, which is believed to promote mitochondrial rejuvenation and is derived from Urolithin A (UA), a natural compound formed by gut bacteria from polyphenols found in foods such as pomegranates, berries, and walnuts.

“Timeline was born out of groundbreaking science, and this rebrand marks a pivotal evolution in our journey – from a longevity-first company to a wellness brand that empowers people to take control of ageing at the cellular level,” says company CEO, Brian Ray.

“We wanted the skincare rebrand to feel as powerful and elevated as the science behind it,” comments Jaimee Holmes, Timeline’s chief brand officer.

Adding: “This transformation isn’t just aesthetic – it’s a complete reinvention of the skincare experience. Our refreshed identity and product line honour our roots in cellular health while embracing a more holistic and luxurious approach to beauty and well-being”.

Source: Timeline