Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque

London-based design consultants Pemberton & Whitefoord have produced what is being claimed to be the world’s first and only kite marque to identify the levels of sugar in food and drink products, called Sugarwise. The marque, which features a sugar-loaded teaspoon silhouette, is the only symbol used to certify foods that are low in added […]
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Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
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SomeOne Creates ‘Logo-less’ Branding for D.Thomas Skincare

SomeOne has created the identity for a new light-based skin treatment service from London-based beauty practice, D.Thomas. The agency says it worked with the company’s management team to devise a strategic approach to the new launch, which included coming up with the name (“Illuminate”), creating a tiered structure for the treatments (measured in Lumens), as well as […]
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NextEV Launches New Electric Car Brand – ‘NIO’

Eelectric car company NextEV has unveiled a new sub-brand, NIO, at a special launch event at the Saatchi Gallery in London. The Chinese-backed carmaker simultaneously revealed an all-new electric supercar, the NIO EP9, which is claimed to have set a new lap record at the Nürburgring Nordschliefe to become the fastest electric car in the […]
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