Bentley’s ‘Gigapixel’ Image Identifies Logo from 700 Metres Out

Bentley has today unveiled a so-called ‘gigapixel’ photograph, featuring the new Mulsanne Extended Wheelbase crossing San Francisco’s famous Golden Gate bridge. The image, which is said to have been created using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs, enables a viewer to zoom in from 700 metres out all the way into […]
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Citroën Unveils 3D Printed Logo

French carmaker Citroën has revealed a 3D-printed sculpture representing the brand logo at this year’s Beijing Motor Show. Entitled ‘I love Citroën’, the sculpture is an arty take on the brand logo and is the brainchild of Arnaud Belloni, Citroën’s marketing and communication director. It was designed by Karine Buisson Caillard, global brand designer at Citroën, and […]
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How Do They Make Aston Martin Badges?

On the eve of the 2016 World Endurance Championship opener at Silverstone, Aston Martin Racing has unveiled a bespoke selection of ‘wing’ badges in celebration of the famous endurance series. Every Vantage produced for the road or race track is made by hand and the wings that feature on each model make no exception. Commissioned […]
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Volkswagen Typeface Wins Red Dot Award

Volkswagen’s new brand typeface, consisting of the two fonts “Volkswagen Head” and “Volkswagen Text”, has received a Red Dot Award for communication design. “With our new brand typeface, we have proved that we outperform industry standards. We have won one of the most highly regarded seals of quality, the Red Dot, for a proven cross-media […]
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