Brand design agency Bulletproof has led the creation of the name, brand identity and packaging for a new product from shower care brand Original Source called Skin Quench All in One Moisturising Shower. The range consists of four fruit variants such as Pineapple & Coconut oil and Watermelon & Jojoba oil. All of the products […]
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Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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Twenty years on from victory at the 24 Hours of Le Mans by the now legendary McLaren F1 GTR, McLaren Automotive has announced it will resurrect the famous name from its history for the track-only edition of the McLaren P1. The limited-run model will go into production when the 375th and final example of the […]
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Building on its portfolio of oatcakes and oat-based products, Nairns Oatcakes Ltd is targeting the growing breakfast biscuits category, with a new oatcake snack brand aimed at busy people on the go. The Nairns team engaged brand consultants Dragon Rouge to help define and create the new brand. Together they decided to go down the […]
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Auto Trader, currently the UK’s largest digital automotive marketplace, has unveiled a new wesbite design as well as plans to unify all of its various brands under the Auto Trader name, a move which sees the name of the company change from Trader Media Group to Auto Trader. Formerly, the company operated under the name […]
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Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.” March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the […]
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Ford Retail, the world’s largest dedicated Ford dealership group, has today announced its customer facing brands will operate under a new name – TrustFord. The move is part of an ongoing strategy to align the business’ regional dealerships under one nationally recognised brand name and ensure a joined-up customer experience and offering across its entire […]
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