The Partners Rebrand Shakespeare’s Globe

Branding agency The Partners has created the new logo and identity for Shakespeare’s Globe. Set in the London Borough of Southwark, on the south bank of the River Thames, Shakespeare’s Globe is in reality a modern reconstruction of a round-shaped building that was first built in 1599, destroyed by fire in 1613, rebuilt in 1614, […]
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Merced College Unveils New Logo Design

Merced College, a community college located in Merced County in California, has unveiled an all-new logo design as part of a branding refresh. Designed by the Jeffrey Scott Agency of Fresno, the new logo modernises and refocuses the visual representation of the College, and is said to have come after a year of market research […]
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Oregon State University Unveils New Logo Design

Oregon State University has unveiled a new institutional logo, mission statement and branding campaign. The new badge replaces the current orange “OSU” logotype that was created in 2003. However, the OSU athletic logo remains as it has been since 2013. On the new logo, a beaver (the state animal, as well as OSU’s mascot) sits […]
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R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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After Hours Completes Rebrand for The Bay Tree Foods

Design agency After Hours has completed the rebranding of The Bay Tree Foods range of pickles, chutneys, sauces and preserves. Developed around the new brand proposition “Making the ordinary extraordinary”, the original logo has been reworked and is given pride of place on the new look jar. “Rather than a passive manufacturer’s endorsement, the tree is […]
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Koto Creates New Identity for Gumtree

Gumtree, said to be the UK’s largest classifieds website, has unveiled a rebranding campaign with the launch of a new logo design, brand identity, tone of voice and changes across its mobile and desktop channels. For its first UK overhaul since launching in 2000, Gumtree appointed creative agency Koto to develop a new brand identity. […]
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Horse Creates Identity and Packaging for TÅPPED Birch Water

UK design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK. Birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects minerals and vitamins […]
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