Pearlfisher New York Designs New Identity for ‘The Dieline’

Global branding agency Pearlfisher has created the new brand and identity design for The Dieline, one of the most popular packaging design websites in the world. Developed by Pearlfisher’s New York studio, the new identity consists of a refined wordmark accompanied by interchanging package icons. Pearlfisher says the refreshed branding and identity will enable and […]
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Good Completes Rebrand for ‘Yorkhill Children’s Charity’

Yorkhill Children’s Charity – formerly known as Yorkhill Children’s Foundation – has completed its rebrand, unveiling a new look, logo and website, all created by design agency Good. The charity’s former logo has been replaced with a comprehensive brand, featuring a logo and two fonts that can be used together in a variety of ways, […]
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Identity Design for Brazilian Art Fair, ‘ArtRio’

ArtRio started in 2011, aiming to be the best and largest art fair in Latin America. The strategy was to develop an identity that conveyed a carioca flair and the event’s international scale. The inspiration was the Portuguese stone sidewalks, Rio de Janeiro’s icon. Two styles of custom designed type create the brand’s contrasting combinations: […]
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Branding and Packaging Concept for ‘AriZona Tea’

Maria Theron is a graphic designer who is currently a senior at the Maryland Institute College of Art (MICA) in Baltimore, Maryland, USA. Completed as part of her academic studies, this conceptual brandshift for the popular AriZona Tea line of cold, canned beverages aims to shift the visual language away from the ultra-bright, bombastic former […]
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Charlotte Hornets New Brand Identity Revealed

The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets recently when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season. The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by […]
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Identity Design for Concrete Product Specialist, ‘Cemento’

London-based graphic design studio Design by St has created this Brutalist-inspired identity for Cemento, a UK distributor of Italian-made concrete products. Aimed at designers and specifiers, Cemento’s key product is a patent-pending concrete veneer that has been developed primarily for use as wall panelling and furniture surfacing. According to Design by St, the identity’s visual […]
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Sports Lifestyle Branding for Puma

A graduate in Visual Communication from Australia’s Ballarat University, graphic designer Ross Dickson currently works for surfing sportswear brand Rip Curl. However, before taking on his current role, Ross previously plied his trade for global sports fashion brand Puma, designing graphics for apparel across both men’s and women’s products. For the most part Ross was […]
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