Concept Logo: Minnesota Vikings Rebrand

The Minnesota Vikings are a professional American football team from Minneapolis in the U.S. state of Minnesota.

California-based design agency Soulcake performed a three day “brand botox” for the Vikings with the objective of adding a more aggressive energy to the NFL team’s mascot.

Penned under the direction of designer and agency co-founder Dane Storrusten (a self-confessed Vikings fan), the refreshed logo design attempts to draw away from the existing insignia, whose look was determined by Soulcake to be rather “cartoonish” and too Thor-comicbook-esque.

Soulcake
www.soulcakecreative.com