• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Pearlfisher Creates White’s Oats New Branding and Packaging

By Editor April 15, 2015

Categories: Food

Pearlfisher-logo-packaging-design-Whites-Oats

Pearlfisher London has redesigned Irish porridge brand, White’s Oats. Work spans creative strategy, brand identity, tone of voice and packaging design.

Oats is now a rapidly growing market, with Quaker being the default category leader.

Despite 173 years of expertise in the oat market in Ireland, Pearlfisher says White’s Oats had lost its edge and relevancy and needed a new portfolio architecture and design that would enable the brand to continue leading the market in Ireland and become commercially successful in Great Britain.

Jenny Dean, Pearlfisher senior strategist, commented, “Most oat brands offer the same promises of nourishment, comfort and warmth but lack emotional resonance with their consumers. To take White’s Oats to the next level we needed to inject more authority and credibility to the brand, moving it from functional and passive to emotive and relevant with a focus on the quality of the natural ingredient.”

She continued, “The new brand proposition ‘White’s takes time to make the most of yours’ recognises the active attitude of oat eaters and is brought to life through three distinctive portfolio pillars that bring meaning to product groupings relative to both the master brand and the consumer behaviour.”

Jeanette Clayton, Pearlfisher design director, commented, “The existing oat category expression is fragmented with very little differentiation in terms of personality or look and feel. Most of the brands look the same and use the expected porridge design cues – a warm red and orange colour palette and images that communicate place but not quality.

“The new White’s identity, which now sits at the top of pack, strongly binds the portfolio and brings order and clarity to a previously disparate rabble of products, positioning White’s as the advocate of oats.”

Pearlfisher-logo-packaging-design-Whites-Oats-2

Pearlfisher-logo-packaging-design-Whites-Oats-3

Pearlfisher-logo-packaging-design-Whites-Oats-4

Pearlfisher-logo-packaging-design-Whites-Oats-5

Pearlfisher-logo-packaging-design-Whites-Oats-6

Pearlfisher-logo-packaging-design-Whites-Oats-7

Pearlfisher
www.pearlfisher.com

Tags: branding, cereal, fruit, identity design, illustration, Jenny Dean, logo design, packaging design, Pearlfisher, porridge, White’s Oats

SEE ALSO:

  • Pearlfisher Creates New Viagra Branding and Packaging
  • Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’
  • Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’
  • Pearlfisher Creates Branding and Packaging for Lurpak Butter
  • Pearlfisher Creates Branding and Packaging for ‘Legit Organics’
  • Brand Identity: Strong Nutrients by Pearlfisher

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.